Yay! My client Pace is now 24th fastest-growing company in the hashtag#FT1000 list - 2nd among consultancies - in Europe! Huge congrats to the team!
Pace were barely a year old and only 14 people when Joe Barrs brought me in to support the startup in all things Industry Analyst Relations. Fast forward 4 years, it’s over 80 Pace-setters, winning awards, and a thriving business. (Link to job openings in the comments 🫶 )
We started the analyst relations journey in Pace’s earliest days with a “Get-on-the-Radar” project. Nothing was polished back then, but: We were able to explain relevant observations about buy-side frustrations, Pace’s compelling principles and an early roadmap. So we identified the best-fitting industry analysts, got on their calendars and ran introductory briefings with them. All gave us brilliant feedback and important insights.
This problem-solution-fit validation encouraged Founder Tim Bretman to skip the phase of “Minimal-viable AR” that’s normally popular with startups and go all-in with my “Strategic AR” programme: Find the right startup subscription for access to latest analyst research, playbooks and unlimited inquiry rights - and use the hell out of it 💪
Strategy, positioning, messaging, scalable operations, product development, talent acquisition - we used AR to accelerate and level-up everything.
The ability to make bolder decisions faster and safer is critical for startups. Pace’s impressive ranking in the FT1000 fastest-growing companies in Europe illustrates what's possible.
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