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Chris Holscher
Dec 31 min read
The Magic Map of Analyst Relations Management for Startups
Following the explainer video about how smart startups are crossing the chasm sooner , this video gives orientation to understand the...
Chris Holscher
Nov 152 min read
How to self-assess your AR readiness
Startups (and investors) are often unsure of what constitutes their own (portfolio firms’) readiness to leverage industry analysts’...
Chris Holscher
Oct 231 min read
The last overlooked success factor for startups in B2B tech
Why do some #Startups advance so much faster? 240 seconds with insights from the hottest research programme in #b2btech + an...
Chris Holscher
Sep 271 min read
StartupRad.io Recording
I spoke with Joe Menninger of StartupRad.io about how Startups bridge the gap to Industry Analysts and effectively de-risk, accelerate...
Chris Holscher
Jul 231 min read
Tech Trailblazer 2024
The Tech Trailblazers Startup Awards '24 are on! I'll be a judge and bring in what IndustryAnalysts are seeking in startups. See you...
Chris Holscher
Mar 211 min read
PODCAST: OVHcloud Accelerator & Industry Analyst Engagement
OVHcloud have launched their "Supercharge Your Startup" podcast series and I'm excited to be their guest on episode 4! The wonderful...
Chris Holscher
Mar 151 min read
Cross the chasm sooner than your rivals
A short snippet from my recent webinar "Natural Allies - How Startups break into competitive B2B tech markets" with Robin Schaffer. You...
Chris Holscher
Mar 151 min read
Attract better investment
Forbes says the # 2 challenge of startups is creating the financial runway and thrust for the business to take off. - But - All...
Chris Holscher
Mar 141 min read
Win the Race to PMF
We love innovation. The boldness to challenge a market. Those who succeed manage to connect vision & demand earlier than their rivals....
Chris Holscher
Mar 42 min read
Influence & Impact
Know your tools! Discussing AR by PR outcomes is as useless as vice versa. Smart innovators combine the tools! PR is unidirectional. Its...
Chris Holscher
Feb 231 min read
Natural Allies - How Startups break into competitive B2B tech markets - or create new ones
How do some #startups succeed so much faster than others in #b2bTech? What are they getting right? In this webinar, Robin Schaffer and I...
Chris Holscher
Jan 43 min read
Top 5s of '23 & '24 to support You
Are you aware of all our 2023 results that you can take advantage of? Also, I couldn't be more excited about what we've got cooking for...
Chris Holscher
Sep 2, 20232 min read
Analysts on Analyst Relations - 2nd edition with Startup Chapter
Drum roll!! The 2nd edition of the „Analysts on Analyst Relations“ book is out! With lots of new content incl. my 22-page chapter on how...
Chris Holscher
Aug 17, 20231 min read
No report? Best reason to start IAR - Shawn Rogers of BARC
"If there's not (yet) a specific report covering your space - that's exactly why to talk to industry analysts (...) You want them on your...
Chris Holscher
Jul 11, 20232 min read
No Competition - really?
„We don’t see competition at this point.“ Famous last words. In b2b tech, your competition is everywhere. And you absolutely want it. 3...
Chris Holscher
Jun 11, 20232 min read
Not a mystery
Alarm signal: Speedinvest study says that 84% of European(!) Investors find European #unicorns overpriced vs. such in the US. Good news...
Chris Holscher
May 2, 20231 min read
Learn and feed back - Jon Collins of GigaOm
"Our job is to learn things and feed back!" - Jon Collins, Senior Analyst and VP of Research with GigaOm, shares how an engineering-led...
Chris Holscher
Apr 19, 20231 min read
In Stealth Mode - Martin Kuppinger of KuppingerCole Analysts
In stealth mode! Martin Kuppinger, founder of KuppingerCole explains why startups are so relevant to the analyst firm's area of...
Chris Holscher
Mar 23, 20231 min read
Minimal viable AR - Tom Pace an early-stage Startup Example
„Effective briefings are your minimal viable analyst relations!“ Our 3rd SSIA interview with NetRise Inc. founder Thomas Pace shows how...
Chris Holscher
Mar 15, 20233 min read
Get your positioning right
Getting management basics wrong can break any great idea. But get them right and chances are you'll be way ahead of the pack. Industry...
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