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  • How Startups win through Industry Analysts

    Growth support like you've never had before

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     * B2B
         Tech, Services
         Startups, Scaleups

Rocket fuel

Startups in the spotlight of high-profile Analyst publications turn the typical 50% death rate in the first 4 years into an 84% survive-and-thrive rate.

Founders cannot buy this — only earn it. We help you get there. Fast, focused and with tangible value from step 1.

Founders in Pre-seed

Get speedy & reliable PMF validation to replace opinions with actual facts.


  • Chances are, your ICPs inquire with Industry Analysts to inform their strategies, projects, architectures and vendor selection.
  • We get you on briefings with these analysts. Their forward insights are unparalleled.
  • And their questions tell you a lot.
Let's talk

Seed Stage Startups

Win Natural Allies that highlight and protect your differentiation – for free.


  • Analysts highlight innovators (like you) and call out pretenders w/o actual capabilities.
  • Our startup AR guidance grows analysts' confidence in your innovation and boosts your attractiveness to VCs –
  • before that becomes a matter of survival.
Let's talk

Series A+ Scaleups

Reach the 70% across the chasm and master scaling-mode sooner than rivals.


  • Slow buyers seek 3rd party confirmation.
  • All while you're shaping an organisation that scales or maybe manage M&A...
  • Our AR Co-Piloting empowers your best people, projects and programs for growth at 10x ROI – say our clients.
Let's talk

How Founders Use AR

Free Visibility

3 of 4 CIOs rank recommendations by Industry Analysts their #1 criterion for shortlisting decisions. Analyst briefings are always free. 

4 Years Faster

Startups that practice AR strategically, gain qualified visibility 4 years sooner than rivals. VCs rank faster growth the #1 benefit of AR. 

9x ROI on Qualified Leads

Industry Analyst data, insights, quotes and publications are lead magnets attracting the ICPs you want to build reputation with – and they convert.

68% Risk Reduction

Startups mentioned in analyst publications score an 84% survive-&-thrive rate vs. the typical 50% death rate over the first 4 years. VCs observe the same.

Stop Confirmation Bias

Analyst Relations Management helps you "pop the bubble" professionally and make better decisions sooner than rivals.

5x Valuation Growth

VCs like a16z, Sierra Ventures or Sapphire Ventures urge founders to initiate AR early. Industrial IoT example: AR can drive 5x valuation growth.

Insights That Matter

Don't wait for AI to catch up and feed you likely words from past PR. Get actual forward insights into your ICPs' decision makers' next priorities.

Natural Allies

Industry Analysts' protect buyers from ill-informed decisions. As real innovator you can make them big allies vs. mere pretenders – at zero cost.

Operations That Scale

AR management gets you from "done-is-better-than-perfect" to scalable ops. With analyst benchmarks, proven frameworks & specialist guidance.

Let's talk

Pre-Connected

We have a 100% briefing acceptance track record. Analysts know that our briefings are worth their time. And you'll be best prepared with up-to-date, detailed analyst profiles, amazing speaker training and with our Analyst Relations specialist by your side.

AI
Automation
CRM, ERP, HR
Industrial IoT
SaaS, XaaS
Security
Networks
Services
Energy
Healthcare
Government
and more

700 +

Interactions

managed

150 +

Analysts & Startups connected

20 +

Years of

experience

1

Focus:

B2B Startups

Start here

We work systematically, aligned to your priorities, maximising your ROI at every step while saving you time, capacity and money. 

AR Assessment

Simply fill in the blanks and our AR expert will assess your startup's relevance for Industry Analysts' clients and the viability of AR management for your startup.
Get clarity in 3 business days.
Access here

Ask us Anything

Ask us anything AR and we'll be as useful as we can, offering practitioner examples and hard data. Happy to share how companies are using AR in your segment and what it means at your stage.

Let's talk

Need Urgent Help?

An Industry Analyst made contact?
Your VC asks about your AR strategy?
You have an analyst briefing to prepare?

You need reliable information, and no-nonsense guidance, quickly? 

Let's talk